YYYY.blogspot.in or ttttt.wordpress.com is now common on internet. There are thousands of active and pseudo active blogs on internet, which are started either by a common man or a person who has some background of journalism, just out of interest, hobby, or curiosity.
Let me be frank, that bloggers and blogging is yet not taken seriously in India in comparison to other countries. But don’t underestimate this community as they can create or destroy the reputation of any brand.
Today, I would like to discuss on blogs: as a medium of communication in contest to PR. If you visit some media groups, you will find many bloggers who have either put a request for some or the other information from the PR agency for their upcoming story on their blog. It’s high time we accept blog as an important medium for PR as the blogs reach is the world, and any or every material posted on it surely read by people, whom we term as our target readers.
While chatting with one of my friend, who is also a PR professional with a London based agency, I came up with interesting information, that PR professionals organize bloggers conference like we organize Press Conference in India. I know that this trend is slowly picking in metros but it is negligible.
If blogs are synchronized properly with your online and offline strategies, there are all chances that the blogs will prove a great tool in achieving your PR goals.
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