Use Vision - Mission - Values as magnetic poles to attract journos

Whether a Startup or  SME , every company has vision, mission, values which are actually the core strength for any companies. As a public relation professional, I firmly believe that  the vision mission and values should be carved  and crafted in such a manner that any journos, who glace through it should get a fair idea about the working of the company.

Company profile just suggests the working of the company, but Vision Mission and Values are the soul of the company.

Do try it sometime ..........