PR has always being treated as raw subject against the advertising , but actually it is more colorful, concise and clear. A company gives an advertisement in a newspaper, which is read by mass, but if they are asked just three hours later, half of the readers cannot recollect even the colors used in advertisement.
If the same content is given in a form of advertorial advertisement (which is paid), or shaped in a form of story(which is editorial) the response and recall value is tremendous. The influencers are influenced with the help of PR and not advertising, as the medium of article has a third party accredition.
But the messaging script should be concise, clear and colorful (colorful here refers to generating interest )
If the same content is given in a form of advertorial advertisement (which is paid), or shaped in a form of story(which is editorial) the response and recall value is tremendous. The influencers are influenced with the help of PR and not advertising, as the medium of article has a third party accredition.
But the messaging script should be concise, clear and colorful (colorful here refers to generating interest )
No comments:
Post a Comment