Many a times, it has been observed that the thin line border between advertisement and PR is not mantained due to one or the other reason. Due to this, press release which contains information related to advertorial are focussed and disseminated, but their are various norms followed by individual publications like "no company specific coverage", due to which any information which has advertorial strength will never be entertained by editor or reporter.
So how to ruleout this issue?
The best possible and available option is share newsworthy information with the media. Media personnels are always agressive and looking for newsworthy information, due to which they supplying news worthy information to them will create wonders in terms of coverage of a particular company. Their are tons of information, that can be shared with media other than financial figures, new targets or expansion, which can lead to good articles in respective media.
So how to ruleout this issue?
The best possible and available option is share newsworthy information with the media. Media personnels are always agressive and looking for newsworthy information, due to which they supplying news worthy information to them will create wonders in terms of coverage of a particular company. Their are tons of information, that can be shared with media other than financial figures, new targets or expansion, which can lead to good articles in respective media.
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