Just type the keywords of your company...and if you come across atleast 10 articles related to your company or product , it means you are saved. This is the current way to find information about any company or product. So please dont avoid social media, because your prospective employee, vendor, supplier or customer will first do "google" and try to find the information.
So always try to spend a part from your PR budget behind social media or ask your consultant or PR agency to target portals, and other sources of social media for presence of the mighty web. Slow and gradual increase on web will help your brand to come into consideration by people who can associate with you as employee, supplier, trader, distributor, or customer.
Your profile on linkedin, facebook or your tweeter handle also helps you to get mileage in terms of visibility but you cannot avoid the traditional mediums like print and electronic media as they also reach to the mass as well as class.
So always try to spend a part from your PR budget behind social media or ask your consultant or PR agency to target portals, and other sources of social media for presence of the mighty web. Slow and gradual increase on web will help your brand to come into consideration by people who can associate with you as employee, supplier, trader, distributor, or customer.
Your profile on linkedin, facebook or your tweeter handle also helps you to get mileage in terms of visibility but you cannot avoid the traditional mediums like print and electronic media as they also reach to the mass as well as class.
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