The evolution of modern public relations started about two decades ago, but slowly and gradually it started spreading across the globe. If we talk about evolution of PR in India - their are mythological references of PR professionals or communicators in our ancient scripts. At this moment,I recollect an article disseminated to us by a veteran PR professional Mr Utpal Trivedi- during my mass comm orientation. The article had a picture of a Lord Narada - the celestial communicator of deities.
This illustration was cited only to create a rough image that PR has been the profession which was present before millions of years. Lord Narad was known for his communication strategies and planning . Like modern PR professional- he has been described running from Vaikuntha to Kailasha to Bhramloka, Prithivilok and even Patalok. He has also been described pitching for an idea which can ultimately achieve a desired result in terms of crises mitigation.
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