Every campaign is marinated with PR( 4T1P)

The headline is slightly weird , but it is a fact that any  or every campaign has a PR value attached to it. The only issue is to find the right value at the right time and pitch to media in such a way that the strength is accepted and writtern in a big way.

The 4T1P approach:

•  Time
•  Target media
•  Target message from the campaign
•  Transformaion of campaign to a movement.
•  Place